Docs & Usage Guide

Meta Ads MCP

A Model Context Protocol (MCP) server for interacting with Meta Ads API. This tool enables AI models to access, analyze, and manage Meta advertising campaigns through a standardized interface, allowing LLMs to retrieve performance data, visualize ad creatives, and provide strategic insights for Facebook, Instagram, and other Meta platforms.

DISCLAIMER: This is an unofficial third-party tool and is not associated with, endorsed by, or affiliated with Meta in any way. This project is maintained independently and uses Meta's public APIs according to their terms of service. Meta, Facebook, Instagram, and other Meta brand names are trademarks of their respective owners.

Community & Support

Discord. Join the community.
Email Support. Email us for support.

Getting started with Remote MCP (Recommended)

The fastest and most reliable way to get started is to 🚀 Get started with our Meta Ads Remote MCP. Our cloud service uses streamable HTTP transport for reliable, scalable access to Meta Ads data. No technical setup required - just connect and start analyzing your ad campaigns with AI!

For Claude Pro/Max Users

Go to claude.ai/settings/integrations (requires Claude Pro or Max)
Click "Add Integration" and enter:
- Name: "Pipeboard Meta Ads" (or any name you prefer)
- Integration URL: https://mcp.pipeboard.co/meta-ads-mcp
Click "Connect" next to the integration and follow the prompts to:
- Login to Pipeboard
- Connect your Facebook Ads account

That's it! You can now ask Claude to analyze your Meta ad campaigns, get performance insights, and manage your advertising.

For Cursor Users

Add the following to your ~/.cursor/mcp.json. Once you enable the remote MCP, click on "Needs login" to finish the login process.

{
  "mcpServers": {
    "meta-ads-remote": {
      "url": "https://mcp.pipeboard.co/meta-ads-mcp"
    }
  }
}

For Other MCP Clients

Use the Remote MCP URL: https://mcp.pipeboard.co/meta-ads-mcp

📖 Get detailed setup instructions for your AI client here

Local Installation (Technical Users Only)

If you're a developer or need to customize the installation, you can run Meta Ads MCP locally. Most marketers should use the Remote MCP above instead! For complete technical setup instructions, see our Local Installation Guide.

Meta Ads MCP also supports streamable HTTP transport, allowing you to run it as a standalone HTTP API for web applications and custom integrations. See Streamable HTTP Setup Guide for complete instructions.

Quick Local Setup

# Install via uvx (recommended)
uvx meta-ads-mcp

# Set your Pipeboard token
export PIPEBOARD_API_TOKEN=your_pipeboard_token

# Add to your MCP client configuration

For detailed step-by-step instructions, authentication setup, debugging, and troubleshooting, visit LOCAL_INSTALLATION.md.

Features

AI-Powered Campaign Analysis: Let your favorite LLM analyze your campaigns and provide actionable insights on performance
Strategic Recommendations: Receive data-backed suggestions for optimizing ad spend, targeting, and creative content
Automated Monitoring: Ask any MCP-compatible LLM to track performance metrics and alert you about significant changes
Budget Optimization: Get recommendations for reallocating budget to better-performing ad sets
Creative Improvement: Receive feedback on ad copy, imagery, and calls-to-action
Dynamic Creative Testing: Easy API for both simple ads (single headline/description) and advanced A/B testing (multiple headlines/descriptions)
Campaign Management: Request changes to campaigns, ad sets, and ads (all changes require explicit confirmation)
Cross-Platform Integration: Works with Facebook, Instagram, and all Meta ad platforms
Universal LLM Support: Compatible with any MCP client including Claude Desktop, Cursor, Cherry Studio, and more
Enhanced Search: Generic search function includes page searching when queries mention "page" or "pages"
Simple Authentication: Easy setup with secure OAuth authentication
Cross-Platform Support: Works on Windows, macOS, and Linux

Configuration

Remote MCP (Recommended)

✨ Get started with Remote MCP here - no technical setup required! Just connect your Facebook Ads account and start asking AI to analyze your campaigns.

Local Installation (Technical Users)

For local installation configuration, authentication options, and advanced technical setup, see our Local Installation Guide.

Available MCP Tools

mcp_meta_ads_get_ad_accounts
- Get ad accounts accessible by a user
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - user_id: Meta user ID or "me" for the current user
  - limit: Maximum number of accounts to return (default: 10)
- Returns: List of accessible ad accounts with their details
mcp_meta_ads_get_account_info
- Get detailed information about a specific ad account
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX)
- Returns: Detailed information about the specified account
mcp_meta_ads_get_account_pages
- Get pages associated with a Meta Ads account
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX) or "me" for the current user's pages
- Returns: List of pages associated with the account, useful for ad creation and management
mcp_meta_ads_get_campaigns
- Get campaigns for a Meta Ads account with optional filtering
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX)
  - limit: Maximum number of campaigns to return (default: 10)
  - status_filter: Filter by status (empty for all, or 'ACTIVE', 'PAUSED', etc.)
- Returns: List of campaigns matching the criteria
mcp_meta_ads_get_campaign_details
- Get detailed information about a specific campaign
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - campaign_id: Meta Ads campaign ID
- Returns: Detailed information about the specified campaign
mcp_meta_ads_create_campaign
- Create a new campaign in a Meta Ads account
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX)
  - name: Campaign name
  - objective: Campaign objective (AWARENESS, TRAFFIC, ENGAGEMENT, etc.)
  - status: Initial campaign status (default: PAUSED)
  - special_ad_categories: List of special ad categories if applicable
  - daily_budget: Daily budget in account currency (in cents)
  - lifetime_budget: Lifetime budget in account currency (in cents)
- Returns: Confirmation with new campaign details
mcp_meta_ads_get_adsets
- Get ad sets for a Meta Ads account with optional filtering by campaign
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX)
  - limit: Maximum number of ad sets to return (default: 10)
  - campaign_id: Optional campaign ID to filter by
- Returns: List of ad sets matching the criteria
mcp_meta_ads_get_adset_details
- Get detailed information about a specific ad set
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - adset_id: Meta Ads ad set ID
- Returns: Detailed information about the specified ad set
mcp_meta_ads_create_adset
- Create a new ad set in a Meta Ads account
- Inputs:
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX)
  - campaign_id: Meta Ads campaign ID this ad set belongs to
  - name: Ad set name
  - status: Initial ad set status (default: PAUSED)
  - daily_budget: Daily budget in account currency (in cents) as a string
  - lifetime_budget: Lifetime budget in account currency (in cents) as a string
  - targeting: Targeting specifications (e.g., age, location, interests)
  - optimization_goal: Conversion optimization goal (e.g., 'LINK_CLICKS')
  - billing_event: How you're charged (e.g., 'IMPRESSIONS')
  - bid_amount: Bid amount in account currency (in cents)
  - bid_strategy: Bid strategy (e.g., 'LOWEST_COST')
  - start_time, end_time: Optional start/end times (ISO 8601)
  - access_token (optional): Meta API access token
- Returns: Confirmation with new ad set details
mcp_meta_ads_get_ads
- Get ads for a Meta Ads account with optional filtering
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX)
  - limit: Maximum number of ads to return (default: 10)
  - campaign_id: Optional campaign ID to filter by
  - adset_id: Optional ad set ID to filter by
- Returns: List of ads matching the criteria
mcp_meta_ads_create_ad
- Create a new ad with an existing creative
- Inputs:
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX)
  - name: Ad name
  - adset_id: Ad set ID where this ad will be placed
  - creative_id: ID of an existing creative to use
  - status: Initial ad status (default: PAUSED)
  - bid_amount: Optional bid amount (in cents)
  - tracking_specs: Optional tracking specifications
  - access_token (optional): Meta API access token
- Returns: Confirmation with new ad details
mcp_meta_ads_get_ad_details
- Get detailed information about a specific ad
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - ad_id: Meta Ads ad ID
- Returns: Detailed information about the specified ad
mcp_meta_ads_get_ad_creatives
- Get creative details for a specific ad
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - ad_id: Meta Ads ad ID
- Returns: Creative details including text, images, and URLs
mcp_meta_ads_create_ad_creative
- Create a new ad creative using an uploaded image hash
- Inputs:
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX)
  - name: Creative name
  - image_hash: Hash of the uploaded image
  - page_id: Facebook Page ID for the ad
  - link_url: Destination URL
  - message: Ad copy/text
  - headline: Single headline for simple ads (cannot be used with headlines)
  - headlines: List of headlines for dynamic creative testing (cannot be used with headline)
  - description: Single description for simple ads (cannot be used with descriptions)
  - descriptions: List of descriptions for dynamic creative testing (cannot be used with description)
  - dynamic_creative_spec: Dynamic creative optimization settings
  - call_to_action_type: CTA button type (e.g., 'LEARN_MORE')
  - instagram_actor_id: Optional Instagram account ID
  - access_token (optional): Meta API access token
- Returns: Confirmation with new creative details
mcp_meta_ads_update_ad_creative
- Update an existing ad creative with new content or settings
- Inputs:
  - creative_id: Meta Ads creative ID to update
  - name: New creative name
  - message: New ad copy/text
  - headline: Single headline for simple ads (cannot be used with headlines)
  - headlines: New list of headlines for dynamic creative testing (cannot be used with headline)
  - description: Single description for simple ads (cannot be used with descriptions)
  - descriptions: New list of descriptions for dynamic creative testing (cannot be used with description)
  - dynamic_creative_spec: New dynamic creative optimization settings
  - call_to_action_type: New call to action button type
  - access_token (optional): Meta API access token (will use cached token if not provided)
- Returns: Confirmation with updated creative details
mcp_meta_ads_upload_ad_image
- Upload an image to use in Meta Ads creatives
- Inputs:
  - account_id: Meta Ads account ID (format: act_XXXXXXXXX)
  - image_path: Path to the image file to upload
  - name: Optional name for the image
  - access_token (optional): Meta API access token
- Returns: JSON response with image details including hash
mcp_meta_ads_get_ad_image
- Get, download, and visualize a Meta ad image in one step
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - ad_id: Meta Ads ad ID
- Returns: The ad image ready for direct visual analysis
mcp_meta_ads_update_ad
- Update an ad with new settings
- Inputs:
  - ad_id: Meta Ads ad ID
  - status: Update ad status (ACTIVE, PAUSED, etc.)
  - bid_amount: Bid amount in account currency (in cents for USD)
  - access_token (optional): Meta API access token (will use cached token if not provided)
- Returns: Confirmation with updated ad details and a confirmation link
mcp_meta_ads_update_adset
- Update an ad set with new settings including frequency caps
- Inputs:
  - adset_id: Meta Ads ad set ID
  - frequency_control_specs: List of frequency control specifications
  - bid_strategy: Bid strategy (e.g., 'LOWEST_COST_WITH_BID_CAP')
  - bid_amount: Bid amount in account currency (in cents for USD)
  - status: Update ad set status (ACTIVE, PAUSED, etc.)
  - targeting: Targeting specifications including targeting_automation
  - access_token (optional): Meta API access token (will use cached token if not provided)
- Returns: Confirmation with updated ad set details and a confirmation link
mcp_meta_ads_get_insights
- Get performance insights for a campaign, ad set, ad or account
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - object_id: ID of the campaign, ad set, ad or account
  - time_range: Time range for insights (default: maximum)
  - breakdown: Optional breakdown dimension (e.g., age, gender, country)
  - level: Level of aggregation (ad, adset, campaign, account)
- Returns: Performance metrics for the specified object
mcp_meta_ads_get_login_link
- Get a clickable login link for Meta Ads authentication
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
- Returns: A clickable resource link for Meta authentication
mcp_meta-ads_create_budget_schedule
- Create a budget schedule for a Meta Ads campaign.
- Inputs:
  - campaign_id: Meta Ads campaign ID.
  - budget_value: Amount of budget increase.
  - budget_value_type: Type of budget value ("ABSOLUTE" or "MULTIPLIER").
  - time_start: Unix timestamp for when the high demand period should start.
  - time_end: Unix timestamp for when the high demand period should end.
  - access_token (optional): Meta API access token.
- Returns: JSON string with the ID of the created budget schedule or an error message.
mcp_meta_ads_search_interests
- Search for interest targeting options by keyword
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - query: Search term for interests (e.g., "baseball", "cooking", "travel")
  - limit: Maximum number of results to return (default: 25)
- Returns: Interest data with id, name, audience_size, and path fields
mcp_meta_ads_get_interest_suggestions
- Get interest suggestions based on existing interests
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - interest_list: List of interest names to get suggestions for (e.g., ["Basketball", "Soccer"])
  - limit: Maximum number of suggestions to return (default: 25)
- Returns: Suggested interests with id, name, audience_size, and description fields
mcp_meta_ads_validate_interests
- Validate interest names or IDs for targeting
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - interest_list: List of interest names to validate (e.g., ["Japan", "Basketball"])
  - interest_fbid_list: List of interest IDs to validate (e.g., ["6003700426513"])
- Returns: Validation results showing valid status and audience_size for each interest
mcp_meta_ads_search_behaviors
- Get all available behavior targeting options
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - limit: Maximum number of results to return (default: 50)
- Returns: Behavior targeting options with id, name, audience_size bounds, path, and description
mcp_meta_ads_search_demographics
- Get demographic targeting options
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - demographic_class: Type of demographics ('demographics', 'life_events', 'industries', 'income', 'family_statuses', 'user_device', 'user_os')
  - limit: Maximum number of results to return (default: 50)
- Returns: Demographic targeting options with id, name, audience_size bounds, path, and description
mcp_meta_ads_search_geo_locations
- Search for geographic targeting locations
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - query: Search term for locations (e.g., "New York", "California", "Japan")
  - location_types: Types of locations to search (['country', 'region', 'city', 'zip', 'geo_market', 'electoral_district'])
  - limit: Maximum number of results to return (default: 25)
- Returns: Location data with key, name, type, and geographic hierarchy information
mcp_meta_ads_search (Enhanced)
- Generic search across accounts, campaigns, ads, and pages
- Automatically includes page searching when query mentions "page" or "pages"
- Inputs:
  - access_token (optional): Meta API access token (will use cached token if not provided)
  - query: Search query string (e.g., "Injury Payouts pages", "active campaigns")
- Returns: List of matching record IDs in ChatGPT-compatible format

Privacy and Security

Meta Ads MCP follows security best practices with secure token management and automatic authentication handling.

Remote MCP: All authentication is handled securely in the cloud - no local token storage required
Local Installation: Tokens are cached securely on your local machine - see Local Installation Guide for details

Testing

Basic Testing

Test your Meta Ads MCP connection with any MCP client:

Verify Account Access: Ask your LLM to use mcp_meta_ads_get_ad_accounts
Check Account Details: Use mcp_meta_ads_get_account_info with your account ID
List Campaigns: Try mcp_meta_ads_get_campaigns to see your ad campaigns

For detailed local installation testing, see Local Installation Guide.

Troubleshooting

💡 Quick Fix: Skip the Technical Setup!

The easiest way to avoid any setup issues is to 🎯 use our Remote MCP instead. No downloads, no configuration - just connect your ads account and start getting AI insights on your campaigns immediately!

Local Installation Issues

For comprehensive troubleshooting, debugging, and local installation issues, see our Local Installation Guide which includes:

Authentication troubleshooting
Installation issues and solutions
API error resolution
Debug logs and diagnostic commands
Performance optimization tips

Meta Ads Remote MCP